Strong and distinctive product design is the cornerstone of Marimekko’s operations and corporate culture. The starting point for design is that each individual Marimekko product must earn its own design value and express Marimekko’s lifestyle concept. Alongside distinctive and individual design there is a stress on the functionality and practical aspects of the products. Design proceeds in close interaction with production, sales and marketing.

Whether well-known and recognised names or young promising talents at the beginning of their career, Marimekko’s designers are all among the leading figures in their field. Marimekko has always collaborated closely with students of design and young designers, a mutually beneficial relationship in which young designers can demonstrate their skills, while Marimekko gains new impulses and a feel for contemporary phenomena.